1916- Broadway Chev-Olds was located in DePere, WI, where the Knoll Systems building now stands on Broadway; the dealership was known as Broadway Garage. Broadway Garage was originally owned by Mr. Grove McGeehan and was franchised to sell Apperson, Maxwell & Buick cars.
1917- Herb Cuene (Grandpa Herb) became affiliated with Broadway and began one of the longest automobile careers in the history of the industry.
1919- The Chevrolet franchise was awarded to Broadway.
1929- Broadway Garage moved to the area where Shopko now stands in DePere.
1932- The Oldsmobile franchise was awarded to Broadway.
1933- Upon the death of Mr. McGeehan, Herb Cuene purchased interest in the dealership.
1950- Herb's two sons, Duke & Jim Cuene join their father at the dealership.
1967- With approximately 40 employees, the company moved to its present location in the village of Ashwaubenon. In conjunction with the move the name was changed to Broadway Chevrolet-Oldsmobile.
1973- The facilities were expanded to include more area for the body repair shop and a whole new Heavy Duty Truck Center.
1976- Broadway Chev-Olds, was named Wisconsin Truck Dealer of the Year and was one of the 10 National Finalists.
1978-The showroom was enlarged to provide room for approximately 30 vehicles and an additional parts area was provided.
1985-Marked the beginning of the third generation of Cuenes, as Jim's son Casey joined the dealership. Expansion of the dealership continued; this time, work began on the service receiving area and administrative offices.
1986- Broadway was awarded the Wisconsin Time Quality Dealer of the Year. We were one of the 10 finalists for the national award.
1987-The Hertz Franchise at Austin-Strauble International Airport was acquired.
1988- Volkswagen & SAAB inventory was added to Broadway Chev-Olds, from the 1986 purchase of Hinic Imports.
1989- David Cuene, son of Duke, joins his cousin at Broadway as another member of the families' 3rd generation.
1990- Broadway Chev-Olds-VW-Saab purchased Woosencraft Chevrolet-Pontiac-Buick in Pulaski, WI. The dealership name becomes Broadway of Pulaski.
1991- Michael Cuene, son of Duke, joins his family at the dealership.
1995- Broadway was given the honor of being named a "Service Supremacy Flagship Dealer" and "Pilot Oldsmobile CCE Retailer."
1996- In an all out effort to bring the dealership into the 21st century, a complete dealership remodeling began in October.
1997- Broadway Chev-Olds-VW-Saab remodeling is completed in October.
1998 - In an effort to maintain consistency, Broadway Enterprises, Inc. is established as the holding company for the Green Bay, Pulaski and Hertz locations.
1999- We entered into the new millennium; with a great deal of pride & enthusiasm to move forward, striving to continue our strong history of customer satisfaction & to maintain our favorable reputation as a dealer & as an employer
2004- The Hertz Franchise at the Central Wisconsin Airport Mosinee, WI is acquired.
2004– Van Boxtel Automotive & Van Boxtel Auto Credit are purchased from Ed VanBoxtel – an automotive franchise that had been run by the Van Boxtel family since 1967.
2008 - Purchased the Hyundai Franchise from Denil Wall.
2011 - Broadway Chevrolet-Volkswagen renovates approximately 40,000 sq. ft. including new Volkswagen showroom.
2014-2015 - Broadway Ford-Hyundai finalizes renovation of 80,000 sq. ft. Ford Showroom at our Military Ave. location.
2016 - We are celebrating Broadway's 100th birthday all year long, while looking forward with confidence to our bright future ahead.