About Us

Broadway Owners 

Broadway Automotive is a family owned and operated automotive dealership group which has proudly served the families and communities of Northeastern Wisconsin since 1916. Broadway recognizes that its success and growth over the years is due to the outstanding commitment and dedication of its Associates. Key to the mission of Broadway Automotive is not just ensuring excellent employee performance and customer satisfaction, but to ensure the highest levels of Associate satisfaction

The entire Broadway team is dedicated to supporting one another in creating a positive, professional work environment where employees feel empowered to excel and achieve their very best.

Broadway is an employer that genuinely cares about every team member and actively encourages them to achieve their fullest potential through professional growth.

Be Your BEST You!